How it works

How It Works

Every campaign follows the same six-stage process, so clients and publishers both know exactly what to expect and when.

  1. Brief

    You share your story or press release, target countries, objective, timing and budget range.

  2. Publisher selection

    We identify publishers and editors relevant to your target markets from our direct-relationship network.

  3. Verification and agreed terms

    We confirm the publisher relationship, direct publishing process, and any commercial terms before outreach begins.

  4. Outreach and publication

    Your story is pitched and, where accepted, published directly on the publisher's own domain.

  5. Live-link checks

    Every reported placement is checked against the live URL before it is counted as verified coverage.

  6. Transparent report

    You receive a report separating Direct Publisher Placement, Earned Editorial Coverage, Syndicated or Feed Pickup, and Unverified or Broken URLs.

Ready to start?

Clients and publishers both start with a short form.