Get published where it actually counts.
Rainbow Trent connects campaigns with African editors and publishers directly, then reports what went live, what was independently covered, and what was only syndicated.
Direct publishing, not feed pickup
PR distribution has a credibility problem: a story reproduced through an RSS feed or an automated aggregator gets treated the same as a story genuinely published on a newsroom's own domain. Rainbow Trent exists to separate the two.
We work directly with African publishers and editors to place your story on their own domain, verify the live link, and report it as exactly what it is — never inflated, never confused with an automated mirror or a broken link.
What "direct" means to us
A confirmed relationship with the publisher, a live URL on their own domain, and a verification check before it is reported to you as coverage. If we cannot verify it, we do not count it.
Four categories. Reported honestly, every time.
Every campaign report separates results into these categories, so you always know what you are looking at.
Direct Publisher Placement
An article published on the publisher's own domain through a confirmed direct relationship.
Earned Editorial Coverage
Independent newsroom coverage that cannot be purchased or guaranteed.
Syndicated or Feed Pickup
Automated reproduction, reported separately from direct or earned coverage.
Unverified or Broken URL
A link that cannot be validated, and is not counted as verified coverage.
A verification step before anything is reported
Before a placement is confirmed, we check that the article lives on the publisher's own domain, that the relationship behind it is direct, and that the link resolves. Publishers retain full control over what they accept, edit, disclose or decline at every stage.
Built for African markets
The network is being developed market by market, working directly with publishers and editors across African countries. Market availability for any given campaign is always subject to publisher verification and campaign scope — we will tell you plainly where we can and cannot place a story.
Planning a campaign?
Tell us your target markets and objective — we will follow up with a media plan.
Credible distribution across African markets
Market-specific placement, editorial pitching, and a report that separates direct, earned, syndicated and unverified coverage.
See client servicesJoin a non-exclusive network, on your terms
No joining fee, full editorial independence, and campaign briefs matched to what you actually publish.
See publisher benefitsAbout the network
Rainbow Trent Africa Media Distribution Network is a service of Rainbow Trent Limited, based in Lagos, Nigeria. We connect PR agencies, brands, institutions and development organizations with African publishers and editors through direct relationships, and report clearly on what was actually published, covered or only syndicated.