When applying for a job, your cover letter can be more important than your resume in securing an interview. A well-written cover letter can help you stand out from other candidates and showcase your communication skills, experience, and enthusiasm for the position. In general, I sometimes tell
As digital communication becomes an increasingly important part of our personal and professional lives, the need for skilled digital communicators has never been greater. Whether you’re looking to enhance your career prospects or simply improve your communication skills, obtaining a digital communications certification can be an excellent
Google Analytics (GA), the popular analytics toolkit used to track traffic, visitor behavior, conversions, and bounce rates, is being replaced by Google Analytics 4 (GA4). This updated version will be rolled out starting July 1, 2023. What’s new in Google Analytics 4 (GA4)? The new version boasts
An SEO (Search Engine Optimization) strategy is a plan for improving the ranking of a website on search engines like Google. Here are some steps you can follow to create an SEO strategy for modern marketing: Follow us on social media for daily Digital Marketing Tips.